WC Biosciences Accelerator Mentor

Srdjan (Serge) Lončar



OptimizeRx Corporation


Serge started CareSpeak in 2011 guided with the belief that the mobile phone, as the most personal accessory, will play an increasingly important role in managing one’s health. CareSpeak was acquired by OptimizeRx in October 2018.

Prior to starting CareSpeak, Serge was the President of Songbird Hearing, the manufacturer, and marketer of the first disposable over-the-counter hearing aid. Before that he headed up strategic business development at cdnow.com which was acquired by Bertelsmann AG.

Prior that Serge held numerous domestic and international brand marketing and sales positions at Johnson & Johnson health care and medical device divisions, and Pepsi Cola International in the USA and Europe. Serge received his MBA from New York University’s Stern Business School after immigrating from Croatia.

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